Allan founded S.A.M in 2014 as a creative platform to bring together his diverse talents across Interiors, Brand & Marketing, and Fashion, blending his passions into a cohesive expression of design. Over the past two decades, Allan has built a distinguished career in the dynamic creative landscape of the JAPAC region. His work has spanned across a wide range of industries, including high-profile collaborations with global brands such as Nike, Adidas, Media Monks, Airwallex, and Lightspeed, establishing him as a versatile creative force.

With an extensive portfolio that showcases his ability to shape both physical and digital experiences, Allan has led projects that range from designing immersive interiors and executing precise fit-outs to crafting visually striking campaigns that leave a lasting impact. His work consistently reflects his commitment to excellence, ensuring that every element, no matter how small, serves a purpose in creating cohesive and powerful narratives.

In addition to his design expertise, His involvement with the Yeti Out music collective has allowed him to explore new dimensions of creative expression, curating and organising dynamic events that seamlessly blend art, fashion, and music. Through his work with Yeti Out, Allan has designed unforgettable experiences that engage audiences on multiple sensory levels, from intimate gigs to large-scale festivals. His ability to merge visual design with live performances creates immersive environments that leave a lasting impact, pushing the boundaries of what a creative event can be. Whether designing spaces for brand activations or orchestrating groundbreaking music events, Allan brings a unique sensibility to every aspect, ensuring each project resonates deeply with its audience.

As a designer who truly believes that every detail matters, Allan approaches his work with a hands-on mindset. Whether he is drafting the blueprints for a new interior or hand-painting murals that breathe life into a space, he takes pride in his ability to translate ideas into tangible, impactful creations. His multifaceted skills and dedication to his craft ensure that each project he undertakes is a testament to his passion for design, music, and innovation.